In 2025, the market or recovery, China's construction machinery "external cycle" concentrated in Europe and the United States

In March 2024, the rotating chairman of Sany Group said in an interview with the media:

At present, China's construction machinery manufacturers are facing two unparalleled opportunities, one is to realize the Chinese dream of the great rejuvenation of the Chinese nation, and the other is the super technological window period of the fourth industrial revolution superimposed on the third energy revolution.

Great opportunities inevitably bring great changes. Under the changes, enterprises must have a strong sense of crisis, seize the opportunities of artificial intelligence, and seize the new needs triggered by new technologies represented by electrification and informationization.

With Sany as the representative, our original team's knowledge is concentrated in the traditional machinery manufacturing industry, and the ability to number intelligence is missing. Therefore, we organize all employees to learn the relevant knowledge of digital intelligence, and comprehensively promote the transformation of digital intelligence, including intelligent products, intelligent manufacturing, intelligent operation, and even in organizational form and behavioral decision-making, we must fully intervene in artificial intelligence to achieve unmanned and machine decision-making, which is the subversive change we have to make.

In our SANY, all business units have set up parallel electrification business units, new businesses are only allowed to develop electrification products, I hope that our future products are a data intelligent terminal. We will also continue to invest, accelerate the iterative upgrading, and further improve the level of intelligent manufacturing, and hope that the future SANY is a platform enterprise and ecological enterprise based on the deep integration of the Internet, big data and artificial intelligence technology.

In the future, Sany Heavy Industry will vigorously layout new energy industries, including wind energy, hydrogen energy, photovoltaic, energy storage, and vigorously promote the electrification of existing products, hoping to lead the electrification development of the industry, which is also our "third venture".

In recent years, China's construction machinery industry is at a low ebb. In 2025, the adjustment of the industry cycle may come to a new stage, and the market may have some recovery.

Among them, the international market contains greater opportunities, because the proportion of Chinese products in the world is not so large, the ceiling is still high.

With the overseas expansion of the target market more diversified, China's construction machinery manufacturers internationalization strategy, model and positioning should also be transformed as soon as possible, to high-end transformation.

In fact, our external circulation market is mainly concentrated in the developed regions of Europe and the United States, if there is no high-end products to enter these global high-end markets, our local enterprises have no foothold in the main battlefield of globalization.

40% of our total revenue in 2023 will come from overseas markets, so overseas markets are the main source of our profits. Based on this, we should actively strengthen the understanding of customer needs. For example, in the past, we designed and developed products in China. In the future, we should redefine products according to the needs of customers in different countries and regions, so as to meet the needs of international differences. A series of problems also arise, including our process, system, culture and other aspects have to adapt to the globalization strategy. For example, human resources policy, the interpretation of labor law in each country is different, and we should adapt to different cultures in different countries. Therefore, our corporate culture should become more diversified. I think the future must be to allocate resources on a global scale to support the diversification of business.