New opportunities for Chinese aerial work platform manufacturers: telescopic arm forkloading, new EU standards, globalization...

In recent years, COBO, the world's leading provider of control systems and security solutions, has been getting closer and closer to the Chinese market.

COBO entered China in 2005, and started local assembly and testing of localized electronic control systems and components in Guangzhou, Guangdong Province, China in 2015, continuously expanding its business layout in China.

10 years of hard work, finally have a harvest. The development and growth of China's aerial work platform industry has opened a door for COBO's development in China.

From the "bud" of the aerial work platform to the rapid growth period, COBO continues to introduce the world's mature industry application experience into China, boosting the product and technology upgrade of aerial work machinery manufacturers.

Recently, in an exclusive interview with Beijing, Stefano Scapin, Chief Commercial Development Director, Asia Pacific, COBO Group, Italy, shared his unique insights on the development of the aerial work machinery industry in China, as well as new opportunities for aerial work platform manufacturers in the future.

Ask about sustainable development of the industry

"At that time, the Chinese market held only 30,000 or 40,000 units, which is one-tenth of the European market," "The leasing business model has not been promoted in China," "engineering contractors are mostly self-purchased equipment," but in the next few years in 2017, especially in the past five years, China's aerial work platform market opened a rapid development model. "More and more enterprises are engaged in the production and manufacturing of aerial work platforms." Stefano knows the trajectory of the Chinese market by heart. In his view, a number of manufacturing enterprises in China have realized the serialization of scissor-type and arm-type aerial work platform products; Product quality and technology have also been able to meet international standards. The progress of Chinese products is there for all to see.

However, at the same time, after experiencing this round of upward cycle, China's aerial work platform industry has entered a new stage of development. Industry insiders believe that the domestic market is almost saturated, homogenization competition, price competition intensified; The cost-driven development model has led to the "unsustainable" ecology of the entire industry.

In the face of the current market environment, equipment manufacturers not only need to react quickly, but also need to support new business growth points for the future development of enterprises.